Privacy Policy

HelloSeniors is a senior-services connection platform operated by HPG Brokerage, LLC. We help seniors and their families find and connect with trusted services — housing, insurance, care, and planning. HelloSeniors is a connection service, not a medical, legal, or financial provider, and not a system of record for your documents or health information.

This policy covers the HelloSeniors app at app.helloseniors.com. It explains what we collect, who it goes to, and what you can ask us to do with it.

We collect what we need to help you, and not more:

• Your account — name, email address, phone number, and the kind of account you chose (personal, provider, or facility).
• What you need help with — the service you asked about, your ZIP code, how soon you need it, and anything you type into the notes.
• Your welcome answers— the interests you picked in the short quiz when you joined, so your dashboard shows things you'd actually use.
• Your daily check-in— if you use it, the simple “how are you today” you tap and any note you add. A family member or caregiver you've invited can see this.
• Messages — what you and your specialist, provider, or facility send each other through the app.
• Conversations with Ask HelloSeniors — what you type into our AI assistant. See Where we use AI.
• Payment records — if you buy something, we keep a record that the purchase happened, what it was for, and your plan status. We never see or store your card number — Stripe handles the payment and keeps the card details.
• If you're a provider or facility — your business name, category, city, license number, and the profile you write for the directory.
• Technical and usage information— your IP address and basic device and browser details, and a record of what you do in the app (which pages you open, features you use, and links you follow out of the app), linked to your account. We use this to run and secure the app and to see what's actually helpful.

Please do not send us medical records, diagnoses, medication lists, Social Security or Medicare numbers, or bank and card numbers. We don't need them to connect you, and we don't want to store them. There's no place in the app to upload medical records, and we don't ask you to log medications or diagnoses — by design.

Our AI assistant is instructed to stop you and hand you to a real person if you start sharing details like that in chat. If you've already sent us something you'd rather we didn't keep, email hello@helloseniors.comand we'll delete it.

We use it to understand what you need, match you with a HelloSeniors specialist, connect you with the providers or facilities that can help, answer your questions, and contact you about your requests. We also use it to run and improve the app — fixing what breaks and seeing which features people actually use.

We do not sell your personal information, and we do not share it with anyone for advertising.

Parts of HelloSeniors are powered by AI from Anthropic, and this is the part most privacy policies leave out, so here it is plainly:

• Ask HelloSeniors.What you type is sent to Anthropic to generate a reply. We don't send your name, email, or account id along with it.
• Workouts and local events. We use AI to write gentle workout suggestions and to find events near you. For events we send a ZIP code — nothing that identifies you.
• Voice typing. If you tap the microphone to speak instead of type, your web browser (for example Chrome) may send that audio to its own provider to turn your speech into text. That happens in your browser, not through HelloSeniors.

Ask HelloSeniors gives general information only. It is instructed never to recommend a specific Medicare or health plan, never to quote benefits or premiums, and never to give personal medical, legal, or financial advice — anything specific to your situation goes to a licensed human specialist. AI can still be wrong, so please confirm anything important with a real person before acting on it.

By creating an account and giving us your phone number, you agree that HelloSeniors and the specialists, providers, or facilities we match you with may contact you by phone call, text message, and email about your requests. Message and data rates may apply, and consent to these messages is not a condition of buying anything.

You can stop texts any time by replying STOP, stop emails using the unsubscribe link, or email hello@helloseniors.comand we'll take you off the list.

We share your information with the specialists, providers, and facilities needed to help with your request — for example, if you ask about assisted living, the facility you're matched with sees your name, your ZIP code, and what you told us you need.

We also use a small number of companies to run the app. They only get what they need to do their job, and they aren't allowed to use it for anything else:

• Supabase — our database and sign-in system. Holds your account and everything above.
• Vercel — hosting, plus the usage analytics described below.
• Anthropic — the AI behind Ask HelloSeniors, workouts, and events.
• Stripe — payments. They receive your email address and handle your card details directly.
• Resend — sends our email, including the alert to our team when you submit a request, which contains your name, ZIP code, and your note.
• Ticketmaster — looks up local events by ZIP code.
• Sentry— helps us catch and fix errors. It may receive basic technical details when something breaks; we strip your IP address before it's stored.
• LifeAccount— if you choose to use the secure document vault, we take you to LifeAccount, a separate service for storing important papers. Anything you keep there is covered by LifeAccount's own privacy policy, not this one.

We may also share information when the law requires it, or to protect someone's safety.

HelloSeniors is built for families, so you can invite someone — an adult child, a spouse, a caregiver — into your circle. If you invite someone, we use the email address you give us to reach them, and once they accept they can see and help manage what you've shared.

This is your choice and you can undo it. You can remove someone from your circle in the app at any time, or email hello@helloseniors.comand we'll do it for you. If someone invited you, they can see that you accepted.

Our shop links to products on other retailers' websites. When you buy through one of those links, HelloSeniors may earn a commission at no extra cost to you. As an Amazon Associate we earn from qualifying purchases.

When you tap a product link we record thata link was tapped — which product, which retailer, and which page it was on — so we know what's useful. That record does not include who you are.Once you land on the retailer's site you're on their website under their privacy policy, not ours, and we don't receive your order details.

We use cookies to keep you signed in. Without them the app can't tell it's still you between pages, so these are required for it to work at all. We also store your text-size preference in your own browser; that never reaches us.

We use Vercel Analytics to count how the app gets used — for example that a request was submitted, or that someone finished the welcome quiz. These aggregate counts carry the type of event and nothing that identifies you: no names, no email addresses, no account ids.

Separately, we keep an in-app record of actions you take — the pages you open, the features you use, and links you follow out — and that record is linked to your account, so our team can help you and improve the app. We never sell it and we never use it to advertise to you. We don't use advertising cookies and we don't let anyone track you across other websites.

HelloSeniors is a private company. We are not part of, endorsed by, or affiliated with Medicare, the Centers for Medicare & Medicaid Services, or any government agency. Insurance guidance is provided through licensed agents. Nothing in the app is an offer of coverage or a determination of your benefits.

We keep your account and request history for as long as your account is open — and, in many cases, after — so your specialist has the context of what you've already discussed and so we can meet our legal and business obligations. Because HelloSeniors works with licensed insurance and financial specialists, some records must be kept for set periods under insurance, tax, and accounting rules, and we keep proof that you agreed to be contacted.

You can ask us to delete your information at any time (see Your rights and choices). We'll honor your request and remove what we're able to — but we may keep specific records the law requires us to keep, or that we still need to provide a service you asked for, detect fraud, or resolve a dispute. If we keep something, we'll tell you what and why, and we won't keep more than we need.

You can ask us to:

• tell you what personal information we hold about you,
• correct anything that's wrong,
• delete your information,
• send you a copy you can take elsewhere,
• stop contacting you.

Email hello@helloseniors.comand we'll handle it, normally within 45 days. We never charge for this and we won't treat you differently for asking.

Texas residents:these are your rights under the Texas Data Privacy and Security Act. We don't sell personal data or use it for targeted advertising or profiling. If we turn down your request you can appeal by replying to our answer, and if we turn down the appeal you can complain to the Texas Attorney General. If you live somewhere with similar privacy laws, the same rights apply to you — just ask.

Someone acting for you — under a power of attorney, or as an authorised agent — can make these requests on your behalf. We may need to confirm who you are first, so we don't hand your information to the wrong person.

HelloSeniors is for adults. We don't knowingly collect information from anyone under 18, and we'll delete it if we find out we have.

Your information is encrypted in transit and at rest by our hosting and database providers, access is limited to the staff who need it to help you, and signing in requires a code sent to your email. The app signs you out automatically after a period of inactivity, so your information isn't left open on a shared screen.

No system is perfectly secure, but we work to protect your information, and we'll tell you if something happens that affects it.

If we change this policy we'll update the date at the top, and for anything significant we'll tell you in the app or by email before it takes effect.

Questions about your privacy, or want to make one of the requests above? Email hello@helloseniors.com and a person will answer you. You can also write to HPG Brokerage, LLC, Houston, Texas.